What They Say: “This light-diffusing crème can be used all over for a lustrous finish. Use over or under foundation or on bare skin. With added moisturizing jojoba and sun filters [to] help protect skin.”

Toya’s Take: I like the packaging of this product – it’s a cute little black compact with a good-sized mirror. Still, the product is pretty regular, as my friends and I would say, meaning, there’s nothing special about it. It’s a highlighting cream. It gives a pretty glow when used high up on your cheekbones, under your brows, and a tiny dab down the bridge of your nose. It’s subtle enough to use for day, but if you layer a bit more, it would be lustrous enough for a night look. However, this highlighter won’t do that any better than a similar product offered by Wet ‘n’ Wild, so why pay $30 for the same effect you could get for $2.99?

Retail Price: $30 ((available at Bergdorf Goodman in New York City, select Neiman Marcus stores, Holt Renfrew in Canada, Selfridges and Boots in the UK - go to jemmakidd.com for more information)

DeLush Rating: – It lives up to its advertising, but it’s nothing special.